Showing posts with label Menu. Show all posts
Showing posts with label Menu. Show all posts

Monday, June 14, 2010

New Lunch Menu

We at the ODB are shortly to release our newest Lunch Menu. New items will include several summer salads such as a Chicken and Green Bean Salad with roasted red potatoes tossed in our Garlic Ranch Dressing as well as a Garden Tuna Salad. Also in the tuna vein will be a Tuna Melt and a cold Tuna Salad Sandwich. A house roasted and sliced Roast Beef Sandwich and tasty Veggie Sand will join the popular Cold Turkey and Sweet Ham San as half sandwich options. Let's not leave out the hot sandwiches! Look for a grilled Chicken Marinara Sand and an ODB Philly to replace the Prime Dip on the lunch menu. Last but not least, we restructured our rather large tortilla wraps to not include a side (since most contain a salad inside anyway), adjusted the prices accordingly and added a tasty vegetarian option with a Black Bean and Rice Wrap.

Who knew so much thought and time went into making a popular and profitable restaurant menu?! You might think all you need is great recipes and competitive prices, but noooo . . . Menus neither start nor stop there. New recipes that sound good aren't necessarily a good addition to a menu if the ingredients are too specialized or production process too cumbersome. No point in adding an entree that can't be made in a timely manner or whose ingredients can't be kept on hand.

And pricing! With food prices constantly in flux we do our best to price an entree fairly according to industry standards. Complex inventory and shopping spreadsheets link to recipe formulas which link to a final pricing sheet which should give us the entree price within the proper food cost margins. Staying on top of food cost is a never ending job. Say the price of Romaine lettuce changes. A simple enough ingredient, but with far flung repercussions. Romaine is a main ingredient in tossed salad. Tossed salad is an ingredient in several other salads and lunch wraps. A price change in even one ingredient can affect many menu items. You can see how staying on top of EVERY ingredient a complex and exhaustive job.

Once you have all of your menu items chosen and priced, it's time to edit the physical menu itself. Every item needs a colorful and enticing description as well as a place on the page. Menu placement is a much studied structure so formulas are pretty standard even down to the order in which entrees should be listed within their categories for maximum affect. Fitting every entree into its place is an exercise in patience - something like a puzzle with just a few too many pieces.

Final results? An attractive menu, easily readable and understood by patrons with enticing menu items and descriptions subtly designed for maximum profitability.

Sunday, November 15, 2009

Register Guard Feature Article

Here's the article in Eugene's Register Guard which featured our restaurant. There was an IMMEDIATE increase in business!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Heavenly haven of Oregon cuisine | Our Daily Bread Restaurant in Veneta serves up original and eclectic recipes in an old, little white church with rustic charm.

Appeared in print: Wednesday, Nov 11, 2009


News: Last Seven Days: Story

Out in Veneta — yes, that on-your-way-to-the-coast little town in the fertile fold of wine and farm country — lies a blissful sanctuary for artisan dining.

Our Daily Bread Restaurant in the old Pentecostal church serves its flock with homebaked breads and desserts, original house specialties like sugar-cured prime rib and marinated salmon seasoned in white wine cream sauce, and dozens of wines from vineyards just a rain cloud or bend away in the country road.

No need for your Sunday-go-to-meetin’ clothes here, where the dining is at once casual and elegant. There’s an old pew or two at the assorted wood tables, but most folks sit on old-style wood chairs, warmed by a pellet stove and/or little electric space heaters placed along the well-worn wood floors.

By day, stained-glass windows, all in the same chapel pattern of blue, orange/red and clear panes, brighten the mood for breakfast and lunch. By night, antique-style pendant lights hanging from the restaurant’s exposed rafters are dimmed, setting the stage for candlelit dinners with linen napkins.

Either that or celebrating a Friday night football game over original-recipe onion rings and homespun hamburgers, as in hand-squeezed patties between fresh-baked buns. “We don’t often describe ourselves as fine dining,” enlightens Tabitha Eck, who, along with her parents, Timothy and Catharine Perkins, owns and operates the 70-seat restaurant with adjoining country store/wine shop and even a banquet room in the old parsonage. “We reach a fairly broad cut of the population, so we call it ‘family fine dining.’”

But it’s certainly more cafe by day than at night, when the Northwest fare gets pretty eclectic — “even for a dinner menu,” Eck says. Almost all the original recipes are steeped in southern Willamette Valley agriculture and slaughter.

“We try to stay fresh and natural,” sums up dad and head chef Tim. “We make our own bread … and none of it has preservatives. We keep MSG out of the house; nothing is artificial. We try to be authentic, close to the ground — fresh, real good. Nothing that’s going to foul somebody’s system.”

Family hearty

A family mission down to the Perkins’ youngest of five children, Our Daily Bread Restaurant fits heart and soul with a down-home, handcrafted, “wholesome country experience” promotion in west Lane, Linn and Benton counties.

“Oregon Country Trails” entices city folk with self-guided tours of wineries, farms, galleries, restaurants, fiber shops, meat markets, produce fields and other artisan enterprises in the Fern Ridge, Long Tom River and Alsea Valley areas (www.oregoncountry trails.com).

At Our Daily Bread, the handcrafting includes chef Tim’s Northwest menu specialties and head-baker Catharine’s artisan breads and desserts.

Tim credits his “greatest strengths” to mentoring from 10 or so certified chefs during his culinary career. “It sounds cliché, but I do have really high standards,” he says. “I don’t serve stuff that isn’t right.”

Consider his prime rib from the Childers Meat Co. in Eugene. “The way we do it isn’t the common way,” Tim reveals. “I take a knife and poke holes across the top to puncture the sinews and let the flavors seep in.” Lathered in Worcestershire sauce, a secret blend of seasonings and smoke-flavored sugar cure, the prime rib is slow cooked for what Tim calls “a country outdoor barbecue flavor.”

His other claims to fame include tenderized, roasted chicken breast stuffed with dried cranberries, hazelnuts, spinach and feta cheese, and one of his personal favorites, the house chicken borscht.

Other dinner specialties range from fish, oysters and crab cakes to pepper steaks, burgers, pastas and — the restaurant’s latest — foccacias topped with signature sauces and Mozzarella cheese.

Menu prices run from less than $10 to more than $20, and every dinner meal comes with Catharine and crew’s homebaked breads.

Bakery boom

Rising customer demand has Catharine’s convection oven at full tilt these days.

“We don’t make our own bagels or English muffins, but everything else that can be possibly baked and that we serve, we do ourselves,” she says.

Three mainstay breads — whole wheat, French and cinnamon swirl — cover most orders for sandwiches and French toast as well as supplying the dinner menu and take-out counter. Specialty breads from the in-house bakery may include walnut, Parmesan herb, cinnamon raisin and an occasional multi-grain.

Save room for dessert: carrot cake, cheese cakes, bread pudding and pies like lemon cloud, chocolate cream and marionberry.

“I think the majority of our recipes — probably 90 percent — are developed just for the restaurant,” Catharine says.

Culinary calling

Since washing dishes at his dad’s restaurant as a kid, Tim had wanted a place of his own. He found a culinary soulmate in Catharine — in fact the pair met and fell in love while working at the Twin Inns restaurant in Carlsbad, Calif.

College degrees aside, Tim became a career chef while Catharine remained a baker at heart even during her career as a social worker.

Yet the couple still had to whip up enough nerve to buy Our Daily Bread, which already had been renovated into a bakery and smaller scale restaurant over the previous decade by former owner Rick DeAngelo.

“As Tim and I talked, we felt like what we were led to do is own a business — particularly a restaurant,” says Catharine. “That’s my story, so here we are.”

As are the kids.

Eldest daughter Tabitha, 26, bowed out of her University of Oregon studies in pre-med and dance to join the fold as catering and special events manager. Like Mom and Dad before her, she found romance at work, marrying affable waiter Marshall Eck about two years ago. “He married the boss,” she muses.

All the other Perkins siblings — Alexandra Wood, 24, Kasia Wood, 20 (they married brothers), Jesselyn, 19, and Joseph, 17 — also work at the restaurant to some degree. A family that works together stresses out together, but mom Catharine loves the “absolute blessing” of seeing her grown children nearly every day.

In a cozy little old church, nonetheless.

“It’s a wonderful building,” Catharine says. “I don’t know how to explain it, but I always have a good feeling being here.”

Good and wholesome, in fact.

Staff writer Kelly Fenley may be contacted at sp.feedback@registerguard.com.

Wednesday, October 15, 2008

Economy Barometer

You know, I bet I could tell you what is going financially with our customer just by how much and what kind of business we're doing here at the restaurant. We know when payday is, when a holiday is approaching, when school starts and when school releases for the year. All these life changes and more are felt by our business in different ways. For instance, when times are tough, customers still come out to eat, but they'll lose the extras like appetizers and desserts. After the big spending holidays, business drops off as folks realized how much they've spent and start cutting back (hence the slow month of January). Without looking at a paper or listening to the radio last week, I could have told you that folks were scared about money. When it came to dinner at the ODB, it was a ghost town. Dead. I understand. I wouldn't be going out on the town either if I had just seen my retirement plan drop 25% or so.

So, here at the restaurant we play the guessing game - what we can do to tailor our restaurant to our customers' ever changing emotional and financial needs? Do they need more/different events? Do they need us to be open different/more/less hours? Do they need new/fewer/more menu options? We know that right now the thought on everyone's mind is money. For families and retired folks, in particular, saving money is very important. What can we do as a restaurant to help with this (and stay in business)? We've come up with a few ideas.

-Early Bird Specials
These are special dinner options only available between 4 -6 pm. They are smaller portions, but also involve a considerable price break. For instance - 6 oz Prime Rib for only $10.95!

-A la Carte Dinners
We will be re-doing our dinner menu to reflect an a la cart dinner pricing system - without soup or salad. This seems to be the trend these days with restaurants anyway. With the ODB, our huge portions make soup and salad unnecessary space fillers prior to the real meal. We've found that people take a lot of food home in boxes and rarely have room for dessert. With the a la carte system, dinners are priced without soup or salad, but soup or salad can always be added back on for those customers who prefer the full experience. We'll be able to decrease waste and lower dinner prices all around. This will help everyone!

-Lower Priced Options
In addition to the a la carte dinner system, we will be adding a few salad and sandwich favorites from the popular lunch menu.

I know all of you are familiar with the trickle down system of how cost increases get past onto the consumer. We all suffer from it. As you can imagine, we at the ODB are a consumer for many products which all seem to have increased in price lately. We're right there with you struggling to make the same income buy our increasingly expensive necessities. Like you, we do what we can by cutting out the extras, searching for the best deals before buying, and saving wherever we can! First at our business, then at home.

Inside the life of a small business owner!

Food,wine, parents, brides, kids, and the daily grind!